Join us in celebrating National Girls & Women in Sports Day® tomorrow, Wednesday, February 7 so that together we can encourage all girls and women to reach their full potential in sport and life. #NGWSD2024 was created by the Women’s Sport Foundation as a day to celebrate the achievements of girls and women in sports, while also acknowledging that we’re not done yet and we must continue to advocate for gender equity in sport. We’ve all experienced the power of sport in our lives so it’s incumbent on all of us to do what we can to help support, encourage and share the love of movement with the next generation of girls in sport.
There are so many amazing & inspiring organizations working to support girls and women in sport but today, wanted to shine a spotlight on Bras for Girls, an organization I learned about as a member of the Oiselle Volee. Bras for Girls donates new, high quality sports bras and breast development education booklets to girls in need (recipient programs include sports teams, school programs, community programs, and other initiatives that elevate girls’ access to sports). The simple intervention of a sports bra along with the normalization of body development can change the trajectory of a girl’s relationship with body movement for her whole life and help address key barriers to participation in sport. To celebrate #NWGSD2024, now through Sunday, February 11th, purchase a sports bra at Oiselle and they will donate a bra to Bras for Girls and together we can help #leadherforward.